Idriss BEKOUCHI
COM 1302-01
Dr. IBAHRINE Mohammed
Can we consider Media as the fourth power in Morocco?
In order to consider Media or anything else as a fourth power in Morocco, it should influence the population, and it should be considered by the population as a way of getting information. Nowadays, we have 43 per cent of illiteracy in Morocco, this is why, I think that we can not consider media as a fourth power in our country, since illiterate people cannot use all kinds of media; thus, only one category of media can be used by those persons which is the broad cast media because everyone can understand, rely, and get influenced by this kind of information given in TV, Radio, and so on. For the two other categories of media which are: social media, and printed media they can not be used by 43 per cent of Moroccans since these media are respectively Internet for social media and newspapers, books, magazines for the printed media. Finally we can understand that media cannot be considered as the fourth power in Morocco since only few people get influenced by these, this is due to the high number of illiterate people.
mercredi 18 février 2009
Outline of the chapter 6
Outline of the Chapter 6 “BOOKS”
The Brief History:
Early books were inscribed by hand.
From 12th century on, the books in Europe began to be typed and printed with a printing press.
In about 1455 Gutenberg printed his first book (the bible).
Gutenberg innovation spread quickly in the Europe.
Printed books appear in England in 1476.
Colonial America
In 17th century books publishers had followed the early immigrants to North America.
Sentimental novels were imported to England, and were sold well.
Thomas Paine’s Common sense sold 100000 copies in just 10 weeks.
The penny Press Era
The change in the technology has been very helpful to the book publishing industry.
The number of public libraries tripled between 1825 and 1850.
Book reading became a symbol of education and knowledge.
The paperback Boom
By 1880 about one third of all books published in the country were paperbacks.
Many of the paperbacks were pirated editions of best sellers in England and other European coutries.
The early 20th century
The period from 1900 and 1945 saw the commercialization of publishing.
The content of popular books was highly variable during this period.
Post-war Books: Paperbacks and Consolidation
From 1946 to 1970 paperbacks sales were dominated by light fiction and an occasional how to book.
The Contemporary Book industry
The varied content of the modern book industry reflects the specialized tastes of today’s reading public.
Books in the digital age:
Nowadays the authors submit text in digital form, and publishers set type from these electronic texts.
1. The E-book
There have been prior attempts to introduce a digital version of a book
2. Printing on Demand
It is like the e-book but the difference is than in printing on demand, they print and distribute what the reader want.
3. Mobile Books
The e-book, of course, is just as portable as a paper and ink version.
4. User-generated content
There have been a few beginning steps in the area of user-generated content publishers begin to explore its potential and pitfalls.
Defining features of books:
One example of the “mass” of the mass media; is the success of Da Vinci Code.
Organization of the book industry:
It is divided into three categories which are:
1. Publishers: the ones who transform the book as given by the writer to the printed edition..
2. Distributors: after getting the books from the publishers they begin to distribute it trough several channels.
3. Retailers: from where the consumers buy books, it could be libraries and so on.
Ownership in the book industry:
The book industry is dominated by some large companies.
Producing the book:
Department and staff:
Editorial: it is used to edit the book
Production: oversee the physical design of the book
Marketing: supervise sales and promotions
Business: oversee the accounting department.
The publication process:
1. through submission by agent.
2. As unsolicited books sent in by authors.
3. Book ideas generated by the editor.
Feedback in book publishing:
Audience:
The feedback of the audience is very important in order to know even the audience liked the book or not.
The Brief History:
Early books were inscribed by hand.
From 12th century on, the books in Europe began to be typed and printed with a printing press.
In about 1455 Gutenberg printed his first book (the bible).
Gutenberg innovation spread quickly in the Europe.
Printed books appear in England in 1476.
Colonial America
In 17th century books publishers had followed the early immigrants to North America.
Sentimental novels were imported to England, and were sold well.
Thomas Paine’s Common sense sold 100000 copies in just 10 weeks.
The penny Press Era
The change in the technology has been very helpful to the book publishing industry.
The number of public libraries tripled between 1825 and 1850.
Book reading became a symbol of education and knowledge.
The paperback Boom
By 1880 about one third of all books published in the country were paperbacks.
Many of the paperbacks were pirated editions of best sellers in England and other European coutries.
The early 20th century
The period from 1900 and 1945 saw the commercialization of publishing.
The content of popular books was highly variable during this period.
Post-war Books: Paperbacks and Consolidation
From 1946 to 1970 paperbacks sales were dominated by light fiction and an occasional how to book.
The Contemporary Book industry
The varied content of the modern book industry reflects the specialized tastes of today’s reading public.
Books in the digital age:
Nowadays the authors submit text in digital form, and publishers set type from these electronic texts.
1. The E-book
There have been prior attempts to introduce a digital version of a book
2. Printing on Demand
It is like the e-book but the difference is than in printing on demand, they print and distribute what the reader want.
3. Mobile Books
The e-book, of course, is just as portable as a paper and ink version.
4. User-generated content
There have been a few beginning steps in the area of user-generated content publishers begin to explore its potential and pitfalls.
Defining features of books:
One example of the “mass” of the mass media; is the success of Da Vinci Code.
Organization of the book industry:
It is divided into three categories which are:
1. Publishers: the ones who transform the book as given by the writer to the printed edition..
2. Distributors: after getting the books from the publishers they begin to distribute it trough several channels.
3. Retailers: from where the consumers buy books, it could be libraries and so on.
Ownership in the book industry:
The book industry is dominated by some large companies.
Producing the book:
Department and staff:
Editorial: it is used to edit the book
Production: oversee the physical design of the book
Marketing: supervise sales and promotions
Business: oversee the accounting department.
The publication process:
1. through submission by agent.
2. As unsolicited books sent in by authors.
3. Book ideas generated by the editor.
Feedback in book publishing:
Audience:
The feedback of the audience is very important in order to know even the audience liked the book or not.
Can we consider books as mass media in Morocco?
Idriss BEKOUCHI
COM 1302-01
Dr. IBAHRINE Mohammed
Can we consider books as mass media in Morocco?
In order to respond to this question, I will first give a brief definition of what is the mass media which is used to denote a section of the media specifically envisioned and designed to reach a very large audience. In Morocco, which is still a country in the development phase and which contains a huge number of illiterate people, books are not very often used by the local population since Moroccans and namely those who studied in Moroccan schools, which consists the majority of the population, did not get used to read books in their free time, However, they only read books if they are assigned by their instructors. This way of using books by the majority of Moroccans do not allow books in Morocco to be considered as a kind of mass media since, there is only a minority of people who did use books for this purpose. To sum up we cannot consider books as mass media in Morocco since it reaches just the minority of the population, on the other hand, mass media is used to reach a very large audience, and this is why books are not considered as a kind of mass media in Morocco.
COM 1302-01
Dr. IBAHRINE Mohammed
Can we consider books as mass media in Morocco?
In order to respond to this question, I will first give a brief definition of what is the mass media which is used to denote a section of the media specifically envisioned and designed to reach a very large audience. In Morocco, which is still a country in the development phase and which contains a huge number of illiterate people, books are not very often used by the local population since Moroccans and namely those who studied in Moroccan schools, which consists the majority of the population, did not get used to read books in their free time, However, they only read books if they are assigned by their instructors. This way of using books by the majority of Moroccans do not allow books in Morocco to be considered as a kind of mass media since, there is only a minority of people who did use books for this purpose. To sum up we cannot consider books as mass media in Morocco since it reaches just the minority of the population, on the other hand, mass media is used to reach a very large audience, and this is why books are not considered as a kind of mass media in Morocco.
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